Fifth Third Company Description
Fifth Third Bancorp wants to be first in the hearts and minds of its customers. The holding company operates more than 1,200 Fifth Third Bank branches in the Midwest and Southeast. It operates through five segments: branch banking, commercial banking, processing solutions, consumer lending, and investment advisors. It provides consumer and business banking (including deposit accounts, loans, and credit cards); investment advisory services (mutual funds, private banking, and securities brokerage); and ATM and merchant transaction processing. The company also runs the Jeanie ATM network. In 2008 Fifth Third entered the North Carolina market with its purchase of First Charter and some 60 branch offices.
View the Comprehensive Company Description for Fifth Third
The Company Description provides a historical perspective of Fifth Third's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Fifth Third's evolution in the marketplace.
