The Fairchild CorporationMcLean, VA, United States (NYSE: FA)

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Fairchild Competition

Now Viewing Fairchild's competition in: Sporting Goods Retailers

Recent Developments

High School Athletics Remain Popular - More than half of students in US high schools participate in athletics, according to the High School Athletics Participation Survey by the National Federation of State High School Associations (NFHS). For the 19th consecutive year, the number of students participating in high school athletics increased in the 2007-2008 school year; participation set an all-time high of over 7 million student athletes. Basketball remains the most popular sport among girls with almost 450,000 participants, while football is the number one sport for boys with over a million participants. Texas boasts the most student athletes with close to 800,000, followed by California and New York.

Used Sports Equipment Sales Rising - Consumers bought $1.08 billion in used sporting goods equipment in 2007, up from $1.01 billion in 2006, finds the National Sporting Goods Association (NSGA). Exercise equipment is the most popular category: more than 850,000 treadmills (with an average price of $126) and stationary exercise bicycles ($61) were bought in 2007. Most sales are between private individuals; however, Internet sales continue to grow. Used equipment may take away from new equipment sales initially, says NSGA, but they're likely to prompt new upgraded equipment purchases.

Outdoor Sports Equipment Sales Increase Despite Participation Drop - Even though participation in hunting, fishing, and camping is declining in the US, the "outdoor sportsman" category remains an important segment of the sporting goods market, according to the NSGA Sporting Goods Market in 2008 survey. Purchases of hunting, fishing, and camping equipment grew 37 percent from 1997 to 2007 to $7.7 billion, faster than the overall sports equipment category, which increased 33 percent. Combined, hunting, fishing, and camping equipment accounted for 30 percent of all equipment purchases in 2007.

Competitive Landscape

Demand is driven by population demographics and consumer income. The profitability of individual companies depends on merchandising and marketing skills. Large chains have an advantage in stocking a wide variety of goods. Small companies can compete successfully by carrying a deeper product line in specialized sports, or by serving a local market. The industry is fairly labor-intensive: average annual revenue per employee is about $130,000.

Sporting Goods Retailers Industry Forecast

from Hoover's/D&B subsidiary First Research

US personal consumption expenditures for sporting equipment, footwear, guns, recreational boats, and aircraft, are forecast to grow at an annual compounded rate of 5.3 percent between 2008 and 2013.

Growth of Consumer Spending on Sport Equipment Slows

First Research forecasts are based on INFORUM forecasts that are licensed from the Interindustry Economic Research Fund, Inc. (IERF) in College Park, MD. INFORUM's "interindustry-macro" approach to modeling the economy captures the links between industries and the aggregate economy.

First Research Opportunity Rating

The First Research Opportunity Rating is First Research's estimate of industry performance vs. industry risk over the next 12 to 24 months.

  • Demand: Tied to consumer income
  • Need good merchandising
  • Risk: Slow economy limits spending on non-essentials

Industries Where Fairchild Competes

  • Consumer Products Manufacturers
    • Apparel
      • Accessories
  • Aerospace & Defense
    • Aerospace & Defense Maintenance & Service
  • Retail