ExactTarget Company Description
ExactTarget helps others get the word out. The company offers e-mail marketing software for marketing campaigns. Its agency and retailer software helps customers create and personalize e-mails, build lists, and track the results of their campaigns. ExactTarget serves some 2,800 clients directly and another 2,000 indirectly through its 400 customers who are marketing services providers. Its client base, which includes Charles Schwab, Wellpoint, CareerBuilder, and firms with fewer than 150 employees, spans many industries. ExactTarget, which filed for an initial public offering in December 2007, was founded in 2000 by president and CEO Scott Dorsey and VP Peter McCormick.
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The Company Description provides a historical perspective of ExactTarget's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of ExactTarget's evolution in the marketplace.
