Easton-Bell Sports Company Description
Afraid your favorite athlete might take a knockin' on the noggin? Easton-Bell Sports (EBS) products can help soften the blow. A leading helmet maker, EBS caters to baseball, softball, football, hockey, cycling, and auto racing markets, as well as snow and motorcycle sports. Its items are sold under Blackburn, VistaLite, Easton, Giro, Bell, and Riddell names. Through its Easton Sports, it is a top maker and distributor of hockey sticks and baseball bats. EBS sells its products through retailers the likes of Wal-Mart and to local retailers, and has licensing agreements for brands Fisher-Price and Mongoose for its accessories. The firm was created through a merger between Riddell Bell and Easton Sports in 2006.
View the Comprehensive Company Description for Easton-Bell Sports
The Company Description provides a historical perspective of Easton-Bell Sports's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Easton-Bell Sports's evolution in the marketplace.
