Doner Company Description
This company brings marketing skills to the party. W. B. Doner & Company, which does business as Doner, is the largest independent advertising agency in the US, boasting a client roster that includes SIRIUS XM Radio and Mazda. It provides creative ad development and campaign management services, along with media planning and buying. Founded by Wilfred Broderick Doner in 1937, the firm has created classic campaigns for such customers as Timex ("Takes a licking and keeps on ticking") and Klondike Bar ("What would you do for a Klondike Bar?"). It is controlled by a management group that includes chairman and CEO Alan Kalter and vice chairmen John DeCerchio and Barry Levine.
View the Comprehensive Company Description for Doner
The Company Description provides a historical perspective of Doner's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Doner's evolution in the marketplace.
