DIRECTV Company Description
DIRECTV takes television straight to the masses. The DIRECTV Group operates DIRECTV, the largest US direct broadcast satellite (DBS) provider, ahead of #2 EchoStar Communications' DISH Network. The DIRECTV Group provides service to nearly 17 million customers in the US and about 4.8 million customers through its DIRECTV Latin America segment. Additionally, regional US local phone companies Verizon and BellSouth bundle DIRECTV video services along with their voice and Internet communications packages. The company offers high-definition channels in its largest US markets and is rolling out video-on-demand (VOD) services for customers. Liberty Media owns 41% of DIRECTV.
View the Comprehensive Company Description for DIRECTV
The Company Description provides a historical perspective of DIRECTV's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of DIRECTV's evolution in the marketplace.
