DIRECTV Company Description
DIRECTV takes television straight to the masses - no wires attached. The company operates the largest direct broadcast satellite (DBS) service in the US, ahead of #2 DISH Network, and in direct competition with cable providers Comcast and Time Warner. It provides service to more than 17 million customers in the US and another 5 million or so through its Latin America division. Additionally, regional US phone companies such as Verizon bundle DIRECTV video services with their voice and Internet packages. The company also offers high-definition and video-on-demand (VOD) programming. Liberty Media controls 48% of DIRECTV's voting power and plans to merge the company with its Liberty Entertainment business in 2009.
View the Comprehensive Company Description for DIRECTV
The Company Description provides a historical perspective of DIRECTV's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of DIRECTV's evolution in the marketplace.
