Direct Line Company Description
Direct Line Group is your direct line to a host of insurance and financial products and services. The company was founded in 1985 with a simple idea in mind -- selling car insurance over the phone. It is the UK's leading private automobile insurer, and it has more than 5 million customers across its lines of business. Since its founding, the company has expanded its business to include home, pet, travel, and life insurance. Other products and services include home mortgages, loans, savings, online car buying, and car breakdown service. Direct Line has also expanded geographically by offering services in Germany and Italy. The company is an affiliate of The Royal Bank of
View the Comprehensive Company Description for Direct Line
The Company Description provides a historical perspective of Direct Line's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Direct Line's evolution in the marketplace.
