Digitas Inc.
Overview
This company knows the important bits (and bytes) about interactive marketing. Digitas provides digital communications and direct marketing services through several operating agencies: Digitas Health, iBase, Prodigious Worldwide, Webformance, and Publicis Modem (formerly Modem Media). The agency offers Web site design, e-mail management, and demand generation services which enable clients to build marketing campaigns across a wide plethora of media channels. It has conducted work for such big clients as American Express, Bristol-Myers Squibb, General Motors, Procter & Gamble, and Whirlpool. In early 2007, Digitas was acquired by French advertising conglomerate Publicis for $1.3 billion.
Sample OverviewKey Numbers from Hoover's UK
Key financials for Digitas Inc.
| Company Type | Subsidiary of Publicis |
|---|---|
| Fiscal Year-End | December |
Key People from Hoover's UK
Key people and executives for Digitas Inc.
| Chairman and CEO | David W. Kenny (Subscribers see complete biographies -- view sample)
Connect to this executive |
|---|---|
| VP Global Recruiting | Joel Idelson Connect to this executive |
| COO | Jim Rossman Connect to this executive |
Top Competitors from Hoover's UK
Top competitors of Digitas Inc.
There are 16 competitors for Digitas; see more.Significant Developments
View company events at Digitas Inc. such as IPOs, bankruptcies, or executive changes
| Event | Details |
|---|---|
| Exchange/Ticker Change | Subscribers get full details -- view a sample |
Industry Information from Hoover's UK
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More Industry InformationSubsidiaries/Affiliates Covered By Hoover's UK
Subsidiaries/affiliates of Digitas Inc.
