Digitas Company Description
This company knows the important bits (and bytes) about interactive marketing. Digitas provides digital communications and direct marketing services through several operating agencies: Digitas Health, iBase, Prodigious Worldwide, Webformance, and Publicis Modem (formerly Modem Media). The agency offers Web site design, e-mail management, and demand generation services which enable clients to build marketing campaigns across a wide plethora of media channels. It has conducted work for such big clients as American Express, Bristol-Myers Squibb, General Motors, Procter & Gamble, and Whirlpool. In early 2007, Digitas was acquired by French advertising conglomerate Publicis for $1.3 billion.
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The Company Description provides a historical perspective of Digitas's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Digitas's evolution in the marketplace.
