Digitas France Company Description
Digitas France (formerly Business Interactif) helps European companies get their online business off the ground. The company provides online marketing services from offices in Paris, New York, Shanghai, and Tokyo. It specializes in developing and implementing e-mail and Web marketing campaigns for such clients as Airbus, Bic, and Nestlé. Other services include search engine optimization and Web site design and maintenance. Company founders and directors Francois de La Villardière and Emanuel Henrion sold a controlling stake in Business Interactif to Publicis Groupe in 2007. Publicis combined the acquisition with its Digitas subsidiary and it subsequently became known as Digitas France.
View the Comprehensive Company Description for Digitas France
The Company Description provides a historical perspective of Digitas France's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Digitas France's evolution in the marketplace.
