Diesel SpA Company Description
Diesel jeans are considered high-octane by some in the fashion-forward set. Despite noxiously high prices, Diesel takes pride in producing unusual yet modish men's and women's casual wear. It also makes sportswear and kids' clothes, and its name is licensed to makers of jewelry, watches, leather goods, eyewear, fragrances, and footwear. Diesel's products are sold in more than 80 countries through department stores and specialty retailers, as well as at about 400 company-owned Diesel stores globally. A joint venture with Montreal-based Clothesline Apparel created subsidiary Diesel Canada. The company also markets its goods via catalogs. CEO and owner Renzo Rosso founded Diesel in 1978.
View the Comprehensive Company Description for Diesel SpA
The Company Description provides a historical perspective of Diesel SpA's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Diesel SpA's evolution in the marketplace.
