Diamond Trading Company Company Description
The Diamond Trading Company (DTC) is the sales and marketing jewel of diamond-mining giant De Beers SA -- which is owned by Anglo American (45%), the Oppenheimer family (40%), and the government of Botswana (15%). It supplies almost half of all the rough diamonds on the market. The DTC receives diamonds primarily from De Beers' mines in Botswana, Namibia, South Africa, and Tanzania. It also markets diamonds produced by ALROSA in Russia. After sorting and valuing the diamonds, the company sells the gems to clients, referred to as sightholders. On the marketing side, the DTC promotes diamonds to consumers through such programs as the well-known "A Diamond Is Forever" advertising campaign.
View the Comprehensive Company Description for Diamond Trading Company
The Company Description provides a historical perspective of Diamond Trading Company's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Diamond Trading Company's evolution in the marketplace.
