Proprietary Content
Hoover's and D&B own all of our own data so we maintain ultimate control over its quality and availability. We would never be at risk of relying on someone else's company data or data quality. In addition all of our data is subject to D&B's rigorous DUNSRight™ quality assurance process. DUNSRight, our trademarked process for collecting, validating, and enhancing business data, is the most trusted in the industry. Other data compilers utilize similar steps but no one else has the full process and no one else has invested as much in their people and technology: tens of millions of dollars per year to enable and continuously improve DUNSRight.
Data Highlights:
- The largest marketable database in the world, currently at 65 million companies and 85 million contacts.
- D-U-N-S® Numbers (the industry standard for identification of unique business entities, and a requirement for doing business with the U.S. government)
- Millions of Family Tree corporate linkages. A company's Family Tree graphically demonstrates relationships between headquarters and branches, parent companies and subsidiaries.
- List of key competitors
- Detailed company overviews
- Biographical summaries for 600K decision-makers
- Historical financial information
- News and press releases
- First Research industry data (company challenges, pain points, growth opportunities, trends, and sales call preparation questions)
- D&B prescreen score
Unique Functionality:
- Gives you the ability to clean and enrich your CRM records to keep your database fresh
- Automatically checks for duplicate Leads, Contacts and Accounts to inform users before they add records into the CRM. Prevents users from importing duplicates identified in large lists.
- Optional bundle with D&B "Optimizer" to bulk cleanse and append all CRM records with D-U-N-S Numbers upon installation to ensure new CRM system is accurate from the beginning
- Ability to add custom Family Tree relationships within a CRM record
- Allows list building and import on demand, using more than 40 criteria (location, industry, sales size, growth rates, financial info, employees, etc.) to create highly targeted prospect lists as needed (so they don't get stale)
- Additional Hoover's Online access from within the CRM to easily get to custom company reports, alerts and other Hoover's services
- Added access to Hoover's API for additional customized CRM solutions (like Web form enrichment)
