CreditCards.com - Competitors

CreditCards.com Competition

Now Viewing CreditCards.com's competition in: Sales Promotion Services (primary)

Recent Developments

Marketers Plan to Cut Budgets - Many marketers plan to cut ad budgets and closely examine expenditures, according to a survey by the Association of National Advertisers. More than half of respondents plan to cut media budgets over the next six months in response to the poor economy, and 60 percent plan to reduce marketing-related travel. The results aren't surprising, as marketing is historically one of the first areas to be cut in a budget crisis.

P&G to Maintain Ad Spending - Proctor & Gamble (P&G) is maintaining its media budget as a percentage of sales, despite rising commodity costs and the troubling economy. The company spent 10.4 percent of its sales on advertising in the fiscal year that ended June 30, 2008, the same as in 2007. Its total ad spending will reach $8.7 billion, up about 9 percent from 2007. The company is cutting capital spending projects and HR to deal with financial and economic challenges.

Direct Marketers Shift to Online - Direct marketers' online spending is increasing, according to Direct's annual survey. The survey shows increased investment in digital strategies that are expected to continue into 2009. Almost a third of respondents indicate that they've shifted marketing investment from traditional channels to online media. A study by Veronis Suhler Stevenson finds a similar shift to e-marketing.

Competitive Landscape

Demand is driven by economic growth and by corporate profits. The profitability of individual companies depends on efficient order fulfillment and marketing. Large companies have economies of scale in procurement and the ability to offer other marketing services. Small companies specialize by type of sales promotion product and differentiate themselves on customer service, particularly speed of delivery. The industry is labor-intensive: average annual revenue per employee is about $125,000.

Full Industry Overview For Sales Promotion Services

Sales Promotion Services Industry Forecast

from Hoover's/D&B subsidiary First Research

The output of US advertising and related services, including sales promotion services, is forecast to grow at an annual compounded rate of 4.5 percent between 2008 and 2013.

Advertising and Related Services Growth Slow and Even

First Research forecasts are based on INFORUM forecasts that are licensed from the Interindustry Economic Research Fund, Inc. (IERF) in College Park, MD. INFORUM's "interindustry-macro" approach to modeling the economy captures the links between industries and the aggregate economy.