Creative Technology Company Description
Creative Technology wants PC audiophiles to be entertained and plugged into the latest gear. The firm is a leading manufacturer of digital entertainment products, including portable audio players (Zen), PC sound cards (Sound Blaster), speakers, and digital cameras. Creative also makes modems and CD and DVD drives for PCs. The company's subsidiaries include Cambridge SoundWorks (PC speakers), 3Dlabs, and Creative Labs, among others. Creative's top customers include the likes of computer manufacturers Dell, Gateway, and Hewlett-Packard. Creative Technology, which does business in Asia, Europe, and the US, was founded in Singapore in 1981 and is run by its chairman and co-founder Sim Wong Hoo.
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The Company Description provides a historical perspective of Creative Technology's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Creative Technology's evolution in the marketplace.
