Crayola Company Description
Because consumers likely have never heard of Binney & Smith, the Crayola maker changed its name as it entered 2007 to reflect its iconic product. A subsidiary of Hallmark Cards, Crayola produces about 3 billion crayons a year, plus other Crayola art products for children, such as markers and craft and activity kits. Crayola also makes Silly Putty, the iconic silicone putty with utility; and inkTank pens and markers for adults. The company's products are packaged in many languages and are sold worldwide. Edwin Binney and C. Harold Smith sold their first Crayola crayons in 1903, when a box of eight cost a nickel. Hallmark bought Crayola in 1984.
View the Comprehensive Company Description for Crayola
The Company Description provides a historical perspective of Crayola's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Crayola's evolution in the marketplace.
