Industry Overview:

Cookie and Cracker Manufacturing

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Call Preparation Questions

Who are the company's primary competitors?
The cookie and cracker industry competes with a number of other impulse purchases and snacking options, including potato chips, nuts, energy bars, in-store bakery items, fast food, and baking at home.

How do volatile ingredient prices affect the company?
The price of critical commodity inputs such as wheat flour, shortening, soybean oil, corn sweetener, and chocolate can increase significantly due to poor farm yields, unpredictable weather patterns, high import tariffs, and government farm subsidies.

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