Converse Company Description
Once a popular basketball shoe maker, Converse was close to throwing in the towel, but eventually rebounded under NIKE. Converse has sold some 750 million pairs of its classic Chuck Taylor All Star canvas basketball shoes, appealing to everyone from school kids to clothing designers. It also licenses its name to sports apparel. Products also are made under names One Star and Jack Purcell and are sold through retailers and licensees in some 100 countries. Following years of declining sales, CVEO Corporation (which owned Converse) filed for Chapter 11 bankruptcy protection in 2001. Chairman Marsden Cason backed a firm that bought Converse. In 2003 the company was sold to NIKE.
View the Comprehensive Company Description for Converse
The Company Description provides a historical perspective of Converse's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Converse's evolution in the marketplace.
