comScore Company Description
comScore knows the score when it comes to measuring online audience behavior. The company provides data, analysis, and consultancy to some 1,100 clients looking to fortify their marketing, sales, and trading initiatives. Its global panel of more than 2 million Internet users measures and tracks consumer behaviors, demographics, and advertising responsiveness for clients in such industries as travel, pharmaceuticals, finance, and telecommunications. Branded products include comScore Media Metrix suite of Web site and online advertising network measurement tools and comScore Marketing Solutions products, which provide custom research and analysis from its panel. Clients include AT&T, Verizon and Viacom.
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The Company Description provides a historical perspective of comScore's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of comScore's evolution in the marketplace.
