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Hoover's - A D&B Company - We Make It Easier

Hoover's Products

Hoover's gives you access to best in class data made up of 65 million companies, 85 million people, and 700 industries.
This constant, up-to-date business information stream is then delivered to you in the following ways:

Hoover's Reports

We make research easier by doing it for you. A cost-effective alternative to custom analyst reports or spending time searching online. Hoover's Reports provide customer, competitor, or industry research compiled in an easy-to-digest format. Grow your business by understanding your customer and market better.

Hoover’s Reports are researched and published by Hoover’s dedicated team of seasoned business researchers, who continuously monitor and update the critical business information essential to your success.

Company Reports, IT Spotlight Reports, Industry Profiles, Competitive Landscapes

What can you do with Hoover’s Reports?

  • Market Research & Customer Research
  • Competitive Analysis
  • Value Proposition Development
  • Marketing Campaign Development
  • Sales Call Preparation
  • Product Planning
  • Strategy Planning

Company Reports

Hoover’s Company Reports deliver the vital information you need to understand the companies most important to your business. Researched by a team of experienced business editors, Hoover’s reports are unequaled in depth of coverage and quality of data. Reports are updated regularly to keep pace with the constantly changing business environment and provide high value insight that can save many hours of research.

Competitive Landscape Reports

Understanding the competition is a key factor in positioning your company and your products for the best possible performance in the marketplace. Hoover’s Competitive Landscape Reports offer analysis of different competitive strategies within the industry, detailed information on primary and secondary competitors, and access to competitive benchmarks that allow you to easily measure companies within the category against one another.

Industry Reports

Hoovers Industry Reports from First Research represent the foremost in industry analysis, offering an invaluable source of directly actionable knowledge not only for sales people, but also analysts and managers. By arming your sales teams with critical industry data that helps them understand the current challenges facing a particular category, our industry reports provide a unique way to quickly gain credibility with prospects who will be more open to considering your proposed solution.

Spotlight Reports on IT

Hoover’s Spotlight Reports on IT give you a look inside of IT departments of top companies, making it easier for you to learn, prepare, and sell to the IT professionals that lead them. These reports reveal the software and platforms that are currently in use, an overview of the IT department and their strategy, and the IT leaders that make the decisions.