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rsc THE QUALITY MEASUREMENT COMPANY · Evansville, IN United States

Company Description

110 Walnut St.
Evansville, IN
47708
United States (Map)
Phone: 812-425-4562
Fax: 812-425-2844
    Through its subsidiaries, rsc THE QUALITY MEASUREMENT COMPANY has been helping clients fine tune their advertising messages since 1968. Its ARSgroup provides market research and competitive intelligence from more than 16 million consumer responses and conducts about 40,000 tests worldwide. The company specializes in gauging the effectiveness of advertisements based on such benchmarks as emotional response, recall, and persuasive impact. The company also measures consumer demand analytics for manufacturers and retailers. Clients have included Proctor & Gamble, Wal-Mart, and Danone. rsc THE QUALITY MEASUREMENT COMPANY owns offices in the Asia Pacific, Latin America, and the US. To read the full description, subscribe now.
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    Key rsc THE QUALITY MEASUREMENT COMPANY Financials

    Company TypePrivate

    Headquarters
    Fiscal Year-EndDecember
    Employees300

    rsc THE QUALITY MEASUREMENT COMPANY Executives

    6 executives listed for rsc THE QUALITY MEASUREMENT COMPANY's Evansville, IN location.
    TitleName & BioContact
    CEOJeffrey CoxNetwork
    COORobin BownerNetwork
    EVP Corporate ServicesC. Sue ErnspigerNetwork

    Competition

    Competitive Landscape for rsc THE QUALITY MEASUREMENT COMPANY
    Demand is driven largely by the construction needs of companies and governments and the desire of industrial customers to improve the efficiency of operations. Profitability depends on the ability to accurately predict costs for a project. Small firms, which can effectively compete with larger ones by having expertise in a particular field, are often hired as consultants on larger projects if they have special expertise. Large firms are advantaged in designing and managing large projects. Average revenue per employee is about $200,000 for large firms, $115,000 for small ones. To read the full description, subscribe now.
    Top rsc THE QUALITY MEASUREMENT COMPANY Competitors
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