'mktg, inc.' · New York, NY United States ·(NASDAQ (CM): CMKG)
Company Description
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Who needs vowels? 'mktg, inc.', formerly CoActive Marketing Group, provides a menu of integrated marketing services, primarily for manufacturers of packaged goods and consumer products. Services provided by 'mktg' include strategic consulting, direct marketing, sales promotion (sampling and sweepstakes), event marketing, multicultural marketing, and interactive services. It designs and coordinates displays, artwork, and sales campaigns on a local, regional, and national level. One client, Diageo North America , has historically accounted for more than half of the company's revenues. Other customers have included Nintendo , Pepsi-Cola , and Procter & Gamble . To read the full description, subscribe now.
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Key 'mktg, inc.' Financials
| Company Type | Public - NASDAQ (CM): CMKG Headquarters |
| Fiscal Year-End | March |
| 2008 Sales (mil.) | $85.5 |
| 2008 Employees | 4,770 |
'mktg, inc.' Executives
13 executives listed for 'mktg, inc.''s New York, NY location.
| Title | Name & Bio | Contact |
| President and Director | Charles Horsey | Network |
| EVP New Business | Neil Callahan | Network |
| EVP Strategic Planning and Analytics | Frank Dudley | Network |
Competition
Competitive Landscape for 'mktg, inc.'
Demand is driven largely by the construction needs of companies and governments and the desire of industrial customers to improve the efficiency of operations. Profitability depends on the ability to accurately predict costs for a project. Small firms, which can effectively compete with larger ones by having expertise in a particular field, are often hired as consultants on larger projects if they have special expertise. Large firms are advantaged in designing and managing large projects. Average revenue per employee is about $200,000 for large firms, $115,000 for small ones. To read the full description, subscribe now.Top 'mktg, inc.' Competitors
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