innocent ltd · London United Kingdom
Company Description
Phone: +44-20-8600-3939
Fax: +44-20-8600-3940
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This link will open in a new window innocent's products are as pure as its name suggests. The British beverage producer makes and distributes a line of all-natural fruit drinks; its products include smoothies, thickies (made from yogurt and fruit), juices, and fruit-enhanced water. It has recently added superfoods, which are smoothies that are high in natural vitamins. The company boasts that its products have nothing added to them: no sugar or other sweeteners, concentrates, or preservatives. innocent sells more than two million smoothies every week. Its products can be found at than 7,000 coffee shops, retail food outlets, and department stores. innocent's smoothies for kids are also available in schools.
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Key innocent ltd Financials
| Company Type | Private Headquarters |
| Fiscal Year-End | December |
| Annual Sales (mil.) | $113.2 |
| 2008 Employees | 275 |
innocent ltd Executives
3 executives listed for innocent ltd's London, location.
| Title | Name & Bio | Contact |
| Operations Director | Jonathan Wright | Network |
| Marketing Director | Richard Reed | Network |
| Commercial Director | Adam Balon | Network |
Competition
Competitive Landscape for innocent ltd
Demand for nonalcoholic beverages is driven by consumer tastes and demographics. The profitability of individual companies depends on effective marketing. Large companies have economies of scale in production and distribution Small companies can compete by producing new products, catering to local tastes, or selling at lower prices. The industry is capital-intensive: average annual revenue per production worker is about $1 million. To read the full description, subscribe now.Top innocent ltd Competitors
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