eLong, Inc. · Beijing China (NASDAQ: LONG)
Key eLong, Inc. Financials
| Company Type | Public -(NASDAQ: LONG) Headquarters |
|---|---|
| Fiscal Year-End | December |
| 2010 Sales (mil.) | $72.9 |
| 2010 Employees | 1,860 |
eLong, Inc. Income Statement
| Dec 10 | Dec 09 | Dec 08 | |
| Revenue | 72.9 | 52.4 | 47.8 |
| Cost of Goods Sold | 20.7 | 15.6 | 14.2 |
| Gross Profit | 52.2 | 36.7 | 33.6 |
| Gross Profit Margin | 71.6% | 70.1% | 70.4% |
| SG&A Expense | 32.9 | 26.5 | 31.7 |
| Depreciation & Amortization | 0.1 | 0.1 | 0.1 |
| Operating Income | 7.1 | 1.6 | (6.1) |
| Operating Margin | 9.8% | 3.1% | -12.7% |
| Nonoperating Income | (4.0) | (0.1) | (8.9) |
| Nonoperating Expenses | 1.0 | 1.9 | 4.2 |
| Income Before Taxes | 4.2 | 3.5 | (10.7) |
| Income Taxes | 1.0 | 0.6 | 0.4 |
| Net Income After Taxes | 3.1 | 2.9 | (11.2) |
| Continuing Operations | 3.1 | 2.9 | (11.2) |
| Discontinued Operations | -- | 0.0 | 0.0 |
| Total Operations | 3.1 | 2.9 | (11.2) |
| Total Net Income | 3.1 | 2.9 | (11.2) |
| Net Profit Margin | 4.3% | 5.6% | -23.4% |
| Diluted EPS from Total Net Income | 0.12 | 0.12 | (0.45) |
| Dividends per Share | -- | -- | -- |
All amounts in millions of US Dollars except per share amounts.
eLong, Inc. Balance Sheet
| Assets | Dec 10 | Dec 09 | Dec 08 |
| Current Assets | |||
| Cash | 57.7 | 93.6 | 46.9 |
| Net Receivables | 9.1 | 6.7 | 6.3 |
| Inventories | -- | -- | -- |
| Other Current Assets | 102.2 | 57.4 | 96.2 |
| Total Current Assets | 169.0 | 157.6 | 149.4 |
| Net Fixed Assets | 6.3 | 6.4 | 7.7 |
| Other Noncurrent Assets | 16.6 | 9.1 | 9.0 |
| Total Assets | 191.9 | 173.2 | 166.0 |
| Liabilities | Dec 10 | Dec 09 | Dec 08 |
| Current Liabilities | |||
| Accounts Payable | 8.2 | 6.1 | 5.0 |
| Short-Term Debt | -- | -- | -- |
| Other Current Liabilities | 17.9 | 14.1 | 13.3 |
| Total Current Liabilities | 26.1 | 20.3 | 18.3 |
| Long-Term Debt | -- | -- | -- |
| Other Noncurrent Liabilities | 0.2 | 0.3 | 0.1 |
| Total Liabilities | 26.4 | 20.5 | 18.4 |
| Shareholder's Equity | |||
| Preferred Stock Equity | -- | -- | 0.0 |
| Common Stock Equity | 165.5 | 152.7 | 147.7 |
| Total Equity | 165.5 | 152.7 | 147.7 |
| Shares Outstanding (thou.) | 24,643.1 | 23,684.1 | 23,532.1 |
All amounts in millions of US Dollars except per share amounts.
eLong, Inc. Cash Flow Statement
| Dec 10 | Dec 09 | Dec 08 | |
| Net Operating Cash Flow | 13 | 10 | (2) |
| Net Investing Cash Flow | (49.1) | 36.3 | (93.6) |
| Net Financing Cash Flow | (0.8) | 0.1 | (14.3) |
| Net Change in Cash | (39.0) | 46.5 | (119.2) |
| Depreciation & Amortization | 0.1 | 0.1 | 0.1 |
| Capital Expenditures | (2.7) | (1.8) | (4.8) |
| Cash Dividends Paid |
All amounts in millions of US Dollars except per share amounts.


