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eLong, Inc. · Beijing China (NASDAQ: LONG)

Key eLong, Inc. Financials

Company TypePublic -(NASDAQ: LONG)
Headquarters
Fiscal Year-EndDecember
2010 Sales (mil.)$72.9
2010 Employees1,860
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eLong, Inc. Income Statement

Dec 10Dec 09Dec 08
Revenue 72.9 52.4 47.8
Cost of Goods Sold 20.7 15.6 14.2
Gross Profit 52.2 36.7 33.6
Gross Profit Margin71.6%70.1%70.4%
SG&A Expense 32.9 26.5 31.7
Depreciation & Amortization 0.1 0.1 0.1
Operating Income 7.1 1.6(6.1)
Operating Margin9.8%3.1%-12.7%
Nonoperating Income(4.0)(0.1)(8.9)
Nonoperating Expenses 1.0 1.9 4.2
Income Before Taxes 4.2 3.5(10.7)
Income Taxes 1.0 0.6 0.4
Net Income After Taxes 3.1 2.9(11.2)
Continuing Operations 3.1 2.9(11.2)
Discontinued Operations--0.00.0
Total Operations 3.1 2.9(11.2)
Total Net Income 3.1 2.9(11.2)
Net Profit Margin4.3%5.6%-23.4%
Diluted EPS from Total Net Income 0.12 0.12(0.45)
Dividends per Share------
All amounts in millions of US Dollars except per share amounts.

eLong, Inc. Balance Sheet

AssetsDec 10Dec 09Dec 08
Current Assets
Cash 57.7 93.6 46.9
Net Receivables 9.1 6.7 6.3
Inventories------
Other Current Assets 102.2 57.4 96.2
Total Current Assets 169.0 157.6 149.4
Net Fixed Assets 6.3 6.4 7.7
Other Noncurrent Assets 16.6 9.1 9.0
Total Assets 191.9 173.2 166.0
LiabilitiesDec 10Dec 09Dec 08
Current Liabilities
Accounts Payable 8.2 6.1 5.0
Short-Term Debt------
Other Current Liabilities 17.9 14.1 13.3
Total Current Liabilities 26.1 20.3 18.3
Long-Term Debt------
Other Noncurrent Liabilities 0.2 0.3 0.1
Total Liabilities 26.4 20.5 18.4
Shareholder's Equity
Preferred Stock Equity----0.0
Common Stock Equity 165.5 152.7 147.7
Total Equity 165.5 152.7 147.7
Shares Outstanding (thou.)24,643.123,684.123,532.1
All amounts in millions of US Dollars except per share amounts.

eLong, Inc. Cash Flow Statement

Dec 10Dec 09Dec 08
Net Operating Cash Flow 13 10(2)
Net Investing Cash Flow(49.1) 36.3(93.6)
Net Financing Cash Flow(0.8) 0.1(14.3)
Net Change in Cash(39.0) 46.5(119.2)
Depreciation & Amortization 0.1 0.1 0.1
Capital Expenditures(2.7)(1.8)(4.8)
Cash Dividends Paid
All amounts in millions of US Dollars except per share amounts.