Company Description
Zale is multifaceted. One of North America's largest specialty jewelry retailers, Zale sells diamond, colored stone, and gold jewelry (diamond fashion rings, semi-precious stones, earrings, gold chains); watches; and gift items at some 1,160 stores and 665 kiosks, mostly in malls, throughout the US, Canada, and Puerto Rico. The firm, which targets the value-oriented customer, has a trio of large chains aimed at different jewelry markets: Gordon's Jewelers, flagship chain Zales Jewelers, and Piercing Pagoda. Zale also operates about 130 jewelry outlet stores, runs more than 210 stores in Canada under the Peoples Jewellers and Mappins Jewellers names, sells online, and offers jewelry insurance.