Wisconsin Power and Light Company · Madison, WI United States
Company Description
Phone: 608-458-3311
Fax: 608-458-0100
Toll Free: 800-255-4268
View Wisconsin Power and Light Company Locations On A US Map
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This link will open in a new window Wisconsin Power and Light (WPL) illuminates central and southern Wisconsin. the subsidiary of Alliant Energy distributes electricity to almost 453,100 customers and natural gas to more than 177,350 customers in Dairyland. WPL has some 2,200 MW of generating capacity from interests in fossil-fueled, nuclear, and hydroelectric power plants; it sells some of its power to wholesale customers. The company also owns a 16% stake in American Transmission , which operates the company's former transmission assets, and it provides energy facility management services. To read the full description, subscribe now.
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Key Wisconsin Power and Light Company Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | December |
| Annual Sales (mil.) | $1,465.8 |
| Employees | 1,371 |
Wisconsin Power and Light Company Executives
16 executives listed for Wisconsin Power and Light Company's Madison, WI location.
| Title | Name & Bio | Contact |
| Chairman and CEO | William Harvey | Network |
| President | Barbara Swan | Network |
| SEVP and COO | Eliot Protsch | Network |
Competition
Competitive Landscape for Wisconsin Power and Light Company
Demand for electricity is driven by industrial and commercial activity and by population growth. The profitability of individual companies depends on the efficiency of their operations. Large companies have economies of scale in purchasing power; small companies can compete effectively by specializing in geographic regions. The industry is capital-intensive: average annual revenue per worker is about $2 million. The traditional electricity industry consisted of investor-owned utilities, municipal utilities, cooperatives, and government entities that owned the generation, transmission, and retail distribution facilities within a limited area and served all customers within that area as tightly regulated "natural monopolies." Though "natural monopolies" still exist, the electric energy industry in the US underwent a restructuring driven by changes in federal and state laws in the 1990s. In restructured, or deregulated, markets, generation, transmission, and distribution operations are carried out by separate companies, and the owners of local distribution lines make their lines available to competitors. The intended purpose of moving toward a less regulated electricity market was to decrease the cost of electricity by fostering competition among producers. One practical effect was the divestment of generation facilities by many investor-owned utilities. Despite the popularity of restructuring activities initially, as of mid-2009 only 14 states had deregulated their electricity industries. Several other states, including California, launched restructuring initiatives before suspending them, in part because of concerns that restructuring caused electricity rates to rise. Many local electricity distributors are still owned by utility holding companies that also own power generation facilities, wholesale transmission lines, and wholesale power trading companies. To read the full description, subscribe now.Top Wisconsin Power and Light Company Competitors
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