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Wisconsin Energy Corporation · Milwaukee, WI United States ·(NYSE: WEC)

Company Description

231 W. Michigan St.
Milwaukee, WI
53203
United States (Map)
Phone: 414-221-2345
Fax: 414-221-2554
Rankings
  • #471 in FORTUNE 500
  • S&P 500
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While Wisconsin winters freeze Lake Superior, Wisconsin Energy warms interiors. The company's utilities provide electricity to more than 1.1 million customers and natural gas to more than 1 million customers in eastern and northern Wisconsin and Michigan's Upper Peninsula. It also serves 3,060 water and 465 steam customers in Milwaukee. Wisconsin Energy has about 5,100 MW of generating capacity, primarily from coal-fired and nuclear-powered plants. The company's primary utility subsidiaries, Wisconsin Gas and Wisconsin Electric, operate together as We Energies. Other operations include real estate development and renewable energy technology. To read the full description, subscribe now.
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Key Wisconsin Energy Corporation Financials

Company TypePublic - NYSE: WEC

Headquarters
Fiscal Year-EndDecember
2008 Sales (mil.)$4,431.0
2008 Employees4,935

Wisconsin Energy Corporation Executives

26 executives listed for Wisconsin Energy Corporation's Milwaukee, WI location.
TitleName & BioContact
Chairman, President, and CEOGale KlappaNetwork
EVP and CFOAllen LeverettNetwork
EVPLarry SalustroNetwork

Competition

Competitive Landscape for Wisconsin Energy Corporation
Demand for electricity is driven by industrial and commercial activity and by population growth. The profitability of individual companies depends on the efficiency of their operations. Large companies have economies of scale in purchasing power; small companies can compete effectively by specializing in geographic regions. The industry is capital-intensive: average annual revenue per worker is about $2 million. The traditional electricity industry consisted of investor-owned utilities, municipal utilities, cooperatives, and government entities that owned the generation, transmission, and retail distribution facilities within a limited area and served all customers within that area as tightly regulated "natural monopolies." Though "natural monopolies" still exist, the electric energy industry in the US underwent a restructuring driven by changes in federal and state laws in the 1990s. In restructured, or deregulated, markets, generation, transmission, and distribution operations are carried out by separate companies, and the owners of local distribution lines make their lines available to competitors. The intended purpose of moving toward a less regulated electricity market was to decrease the cost of electricity by fostering competition among producers. One practical effect was the divestment of generation facilities by many investor-owned utilities. Despite the popularity of restructuring activities initially, as of mid-2009 only 14 states had deregulated their electricity industries. Several other states, including California, launched restructuring initiatives before suspending them, in part because of concerns that restructuring caused electricity rates to rise. Many local electricity distributors are still owned by utility holding companies that also own power generation facilities, wholesale transmission lines, and wholesale power trading companies. To read the full description, subscribe now.
Top Wisconsin Energy Corporation Competitors
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