Wella AG · Darmstadt Germany
Company Description
Phone: +49-6151-34-0
Fax: +49-6151-34-2748
Toll Free: 800-935-5273
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This link will open in a new window Wella brushes off much of its competition. One of the world's leading haircare companies, it sells professional and retail haircare products, cosmetics, and fragrances. Its Wella brand is its top seller; hair coloring products (Koleston, Wella Viva) are also leaders. Its Tondeo unit supplies professional products and appliances to salons. Wella's fragrances include Alfred Dunhill, Anna Sui, and Gucci, among others. Reluctantly for Wella at the time, Procter & Gamble acquired a majority stake in the firm in 2003 from four families (Ebert, Pohl, Sander, and Stroeher) that owned some 80% of Wella. Through a Domination Agreement transaction, P&G in November 2007 acquired the rest of its outstanding shares. To read the full description, subscribe now.
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Key Wella AG Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | June |
| Annual Sales (mil.) | $1,761.8 |
| Employees | 16,350 |
Wella AG Executives
17 executives listed for Wella AG's Darmstadt, location.
| Title | Name & Bio | Contact |
| Chairman | Gerhard Wirth | Network |
| Vice Chairman, Global Beauty Care and Group President of Global Prestige and Professional Care | Susan Arnold | Network |
| CFO; Head of Global Market Organization, Prestige Division; and Speaker of the Management Board | Alfred Krämer | Network |
Competition
Competitive Landscape for Wella AG
Population growth, particularly among households with children, drives demand in the consumer sector, and economic growth drives demand in the commercial sector. The profitability of individual companies depends on efficient operations and effective sales and marketing. Large companies have scale advantages in purchasing, manufacturing, distribution, and marketing. Small companies can compete effectively by offering specialized products, providing superior customer service, or serving a local market. The industry is capital-intensive: average annual revenue per worker is more than $1 million. The industry is about evenly split between the consumer and commercial segments. Both segments are highly competitive, and large companies spend millions to maintain market share. To read the full description, subscribe now.Top Wella AG Competitors
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