Weetabix Ltd. · Kettering, Northamptonshire United Kingdom
Company Description
Phone: +44-1536-722-181
Fax: +44-1536-726-148
Toll Free: 800-343-0590
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This link will open in a new window Weetabix has been part of Great Britain's breakfast for 70 years. But venturing beyond the Isles, the company now sells its flakes and muesli in more than 80 countries. Its breakfast cereals, including its flagship brand, Weetabix (a UK version of shredded wheat), Weetos, Ready brek, Alpen, and Seriously Oaty porridge, fight it out on store shelves with cereals made by General Mills and Kellogg . But Weetabix faces other foes as well: private-label cereals, ever more popular cereal bars, and busy people skipping breakfast. In order to revive sales, the company began marketing snack-sized versions of its cereals; responding to niche marketing trends, it added a line of organic wheat biscuits (Oatibix). To read the full description, subscribe now.
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Key Weetabix Ltd. Financials
| Company Type | Private Headquarters |
| Fiscal Year-End | December |
| Annual Sales (mil.) | $295.0 |
| Employees | 1,481 |
Weetabix Ltd. Executives
9 executives listed for Weetabix Ltd.'s Kettering, Northamptonshire location.
| Title | Name & Bio | Contact |
| CEO | Ken Wood | Network |
| EVP North America, Weetabix Food Co./Barbara's Bakery | Charles Marble | Network |
| Manufacturing and Resources Director | Duncan MacIntyre | Network |
Competition
Competitive Landscape for Weetabix Ltd.
Demand is driven by demographics and health considerations, particularly the attitudes of busy families and working professionals toward the first meal of the day. The profitability of individual companies depends on managing raw material costs, operating efficiently, and maximizing retail shelf space. Large companies have advantages in purchasing, distribution, and marketing. Small operations can compete effectively by manufacturing cereals that emphasize organic or healthful ingredients. The industry is capital-intensive: average annual revenue per employee is $600,000. To read the full description, subscribe now.Top Weetabix Ltd. Competitors
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