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We Energies · Milwaukee, WI United States

Company Description

231 W. Michigan St.
Milwaukee, WI
53203
United States (Map)
Phone: 414-221-2345
Fax: 414-221-3213
Toll Free: 800-242-9137
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    With the power and energy of a Michelle Wie golf swing, We Energies supplies 1.1 million electricity customers and 1 million natural gas customers in Wisconsin and the upper peninsula of Michigan. The company also provides steam to about 450 downtown customers in Milwaukee. We Energies' power plants have a peak generating capacity of more than 5,500 MW. Parent Wisconsin Energy combined two of its regulated utilities, Wisconsin Electric Power and Wisconsin Gas, under the We Energies name in 2002. We Energies' primary sources of energy are coal-fired plants (45%) and natural gas-powered plants (28%). To read the full description, subscribe now.
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    Key We Energies Financials

    Company TypeSubsidiary

    Headquarters
    Fiscal Year-EndDecember
    Annual Sales (mil.)$3,410.1
    Employees4,312

    We Energies Executives

    29 executives listed for We Energies's Milwaukee, WI location.
    TitleName & BioContact
    Chairman, President, and CEOGale KlappaNetwork
    EVP and CFOAllen LeverettNetwork
    SVP and Chief Administrative OfficerKris RappĂ©Network

    Competition

    Competitive Landscape for We Energies
    Demand for electricity is driven by industrial and commercial activity and by population growth. The profitability of individual companies depends on the efficiency of their operations. Large companies have economies of scale in purchasing power; small companies can compete effectively by specializing in geographic regions. The industry is capital-intensive: average annual revenue per worker is about $2 million. The traditional electricity industry consisted of investor-owned utilities, municipal utilities, cooperatives, and government entities that owned the generation, transmission, and retail distribution facilities within a limited area and served all customers within that area as tightly regulated "natural monopolies." Though "natural monopolies" still exist, the electric energy industry in the US underwent a restructuring driven by changes in federal and state laws in the 1990s. In restructured, or deregulated, markets, generation, transmission, and distribution operations are carried out by separate companies, and the owners of local distribution lines make their lines available to competitors. The intended purpose of moving toward a less regulated electricity market was to decrease the cost of electricity by fostering competition among producers. One practical effect was the divestment of generation facilities by many investor-owned utilities. Despite the popularity of restructuring activities initially, as of mid-2009 only 14 states had deregulated their electricity industries. Several other states, including California, launched restructuring initiatives before suspending them, in part because of concerns that restructuring caused electricity rates to rise. Many local electricity distributors are still owned by utility holding companies that also own power generation facilities, wholesale transmission lines, and wholesale power trading companies. To read the full description, subscribe now.
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