W. B. Doner & Company · Southfield, MI United States
Company Description
View W. B. Doner & Company Locations On A US Map
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This link will open in a new window This company brings marketing skills to the party. W. B. Doner & Company, which does business as Doner, is the largest independent advertising agency in the US, boasting a client roster that includes UPS , Mazda , Minute Maid , and Coleman . It provides creative ad development and campaign management services, along with media planning and buying. Founded by Wilfred Broderick Doner in 1937, the firm has created classic campaigns for such customers as Timex ("Takes a licking and keeps on ticking") and Klondike Bar ("What would you do for a Klondike Bar?"). It is controlled by a management group that includes chairman and CEO Alan Kalter and vice chairman Barry Levine. To read the full description, subscribe now.
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Key W. B. Doner & Company Financials
| Company Type | Private Headquarters |
| Fiscal Year-End | February |
| Employees | 750 |
W. B. Doner & Company Executives
17 executives listed for W. B. Doner & Company's Southfield, MI location.
| Title | Name & Bio | Contact |
| Chairman and CEO | Alan Kalter | Network |
| Vice Chairman and CFO | H. Barry Levine | Network |
| EVP and Director Operations | Sue Guise | Network |
Competition
Competitive Landscape for W. B. Doner & Company
Demand is driven largely by the construction needs of companies and governments and the desire of industrial customers to improve the efficiency of operations. Profitability depends on the ability to accurately predict costs for a project. Small firms, which can effectively compete with larger ones by having expertise in a particular field, are often hired as consultants on larger projects if they have special expertise. Large firms are advantaged in designing and managing large projects. Average revenue per employee is about $200,000 for large firms, $115,000 for small ones. To read the full description, subscribe now.Top W. B. Doner & Company Competitors
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