WPPI Energy · Sun Prairie, WI United States
Company Description
Phone: 608-834-4500
Fax: 608-837-0274
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This link will open in a new window WPPI Energy (formerly Wisconsin Public Power) generates, purchases, and supplies wholesale electricity to 51 municipal distribution utilities, which in turn serve more than 192,000 homes and businesses in Wisconsin, Upper Michigan and Iowa. Founded as a political subdivision of the State of Wisconsin, the utility was formed by its member-owners (the municipalities) in 1980. WPPI Energy has interests in power plants that give it a capacity of more than 1,120 MW. It also engages in wholesale energy transactions with other regional utilities and energy marketers and is a major advocate of green energy power resources. To read the full description, subscribe now.
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Key WPPI Energy Financials
| Company Type | |
| 2003 Sales (mil.) | $221.3 |
| 2003 Employees | 74 |
WPPI Energy Executives
62 executives listed for WPPI Energy's Sun Prairie, WI location.
| Title | Name & Bio | Contact |
| Chairman | Dale Lythjohan | Network |
| Vice Chairman | Jeff Feldt | Network |
| President and CEO | Roy Thilly | Network |
Competition
Competitive Landscape for WPPI Energy
Demand for electricity is driven by industrial and commercial activity and by population growth. The profitability of individual companies depends on the efficiency of their operations. Large companies have economies of scale in purchasing power; small companies can compete effectively by specializing in geographic regions. The industry is capital-intensive: average annual revenue per worker is about $2 million. The traditional electricity industry consisted of investor-owned utilities, municipal utilities, cooperatives, and government entities that owned the generation, transmission, and retail distribution facilities within a limited area and served all customers within that area as tightly regulated "natural monopolies." Though "natural monopolies" still exist, the electric energy industry in the US underwent a restructuring driven by changes in federal and state laws in the 1990s. In restructured, or deregulated, markets, generation, transmission, and distribution operations are carried out by separate companies, and the owners of local distribution lines make their lines available to competitors. The intended purpose of moving toward a less regulated electricity market was to decrease the cost of electricity by fostering competition among producers. One practical effect was the divestment of generation facilities by many investor-owned utilities. Despite the popularity of restructuring activities initially, as of mid-2009 only 14 states had deregulated their electricity industries. Several other states, including California, launched restructuring initiatives before suspending them, in part because of concerns that restructuring caused electricity rates to rise. Many local electricity distributors are still owned by utility holding companies that also own power generation facilities, wholesale transmission lines, and wholesale power trading companies. To read the full description, subscribe now.Top WPPI Energy Competitors
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