True Value Company · Chicago, IL United States

To survive against home improvement giants such as The Home Depot and Lowe's, True Value (formerly TruServ) is relying on the true value of service. Formed by the merger of Cotter & Company (which was the supplier to the True Value chain) and ServiStar Coast to Coast, the retailer-owned hardware cooperative serves some 5,400 retail outlets (down from nearly 7,200 in 2001), including its flagship True Value hardware stores. The co-op sells home improvement and garden supplies, as well as appliances, housewares, sporting goods, and toys. Members use the Taylor Rental, Grand Rental Station, Home & Garden Showplace, Induserve Supply, and other banners. True Value also manufactures its own brand of paints. To read the full description, subscribe now.