True Value Company

Chicago, IL United States

 

Company Description

To survive against home improvement giants such as The Home Depot and Lowe's, True Value (formerly TruServ) is relying on the true value of service. Formed by the 1997 merger of Cotter & Company (which supplied the True Value chain) and ServiStar Coast to Coast, the retailer-owned hardware cooperative serves more than 5,000 retail outlets in some 54 countries. Stores offer home improvement and garden supplies, as well as appliances, housewares, sporting goods, and toys. In addition to the flagship True Value banner, members operate under the names of Taylor Rental, Grand Rental Station, Home & Garden Showplace, and Induserve Supply, among others. True Value also manufactures its own brand of paints.