The Swatch Group SA

Biel, Bern Switzerland

  (Swiss: UHR)

Company Description

Swatch is worth watching. The Swatch Group (formerly Société Suisse de Microélectronique & d'Horlogerie) is the world's second-largest watchmaker (after Citizen Watch). Its 20 some watch brands range from low-priced Swatch and Flik Flak collectibles to premium-priced Blancpain, Breguet, and Omega luxury pieces. Swatch watches are sold at some 15,000 retailers worldwide, plus at more than 900 Swatch boutiques, more than 1,000 shop-in-shops, and some 140 kiosks. The company supplies nearly all the components for its own watches, as well as sells some movements to other watchmakers. Its Dress Your Body subsidiary designs and makes jewelry for the Swatch Group brands.