The Sunrider Corporation · Torrance, CA United States
Company Description
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This link will open in a new window Sunrider Corporation has blended bits of traditional Chinese herbal medicine with modern multi-level marketing. The company markets nutritional, cosmetic, and household products enhanced with herbs and herbal extracts. Its brands include Kandesn, Vitalite, SunBright, and SunSmile. Sunrider has manufacturing operations in China, Singapore, Taiwan, and the US. Its products are sold in more than 40 countries through multilevel marketing via distributors and directly to customers. In China, its products are sold in some 7,000 franchised stores to avoid regulations on direct-selling. Owners (and spouses) Tei Fu Chen and Oi-Lin Chen (he studied pharmacy; she's a physician) started Sunrider International in 1982. To read the full description, subscribe now.
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Key The Sunrider Corporation Financials
| Company Type | Private Headquarters |
| Fiscal Year-End | December |
| Employees | 173 |
The Sunrider Corporation Executives
7 executives listed for The Sunrider Corporation's Torrance, CA location.
| Title | Name & Bio | Contact |
| Chairman and CEO | Tei-Fu Chen | Network |
| President and Secretary | Oi Lin Chen | Network |
| Director Operations | Gary Koerner | Network |
Competition
Competitive Landscape for The Sunrider Corporation
Population growth, particularly among households with children, drives demand in the consumer sector, and economic growth drives demand in the commercial sector. The profitability of individual companies depends on efficient operations and effective sales and marketing. Large companies have scale advantages in purchasing, manufacturing, distribution, and marketing. Small companies can compete effectively by offering specialized products, providing superior customer service, or serving a local market. The industry is capital-intensive: average annual revenue per worker is more than $1 million. The industry is about evenly split between the consumer and commercial segments. Both segments are highly competitive, and large companies spend millions to maintain market share. To read the full description, subscribe now.Top The Sunrider Corporation Competitors
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