The Reader's Digest Association, Inc. · Pleasantville, NY United States
Company Description
Phone: 914-238-1000
Toll Free: 800-310-6261
View The Reader's Digest Association, Inc. Locations On A US Map
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This link will open in a new window One undersized magazine is dealing with an oversized challenge. The bankrupt Reader's Digest Association (RDA) publishes the general-interest magazine Reader's Digest, which has 50 editions and translated into some 20 languages. Suffering from a heavy debt-load amid an economic recession, the company filed Chapter 11 for its US businesses in 2009. In addition to publishing its flagship title, RDA operates about 65 branded Web sites and uses its extensive consumer database of more than 130 million names to market books (Reader's Digest Select Editions, how-to guides, cookbooks), special-interest magazines, music, videos, and financial and health products to customers in some 80 countries. To read the full description, subscribe now.
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Key The Reader's Digest Association, Inc. Financials
| Company Type | Private Headquarters |
| Fiscal Year-End | June |
| 2008 Sales (mil.) | $2,786.4 |
| 2008 Employees | 4,700 |
The Reader's Digest Association, Inc. Executives
32 executives listed for The Reader's Digest Association, Inc.'s Pleasantville, NY location.
| Title | Name & Bio | Contact |
| President, CEO, and Director | Mary Berner | Network |
| SVP Global Operations, Information Technology, and Business Redesign | Albert Perruzza | Network |
| SVP and CFO | Thomas Williams | Network |
Competition
Competitive Landscape for The Reader's Digest Association, Inc.
Demand is driven by advertising and product needs of business customers. The profitability of individual companies is closely linked to effective sales operations. Large companies have scale advantages in buying materials like paper and ink, serving large customers with regional or national needs, and making efficient use of expensive presses. Small companies can compete effectively by offering better local service in a specific product category. Annual revenue per employee averages about $160,000. Digital technology has changed the competitive landscape of the commercial printing market. Prices for digital color pages are falling below offset printing prices and companies that fall behind in the shift to digital printing are at risk, especially in the pre-media portion of printing. To read the full description, subscribe now.Top The Reader's Digest Association, Inc. Competitors
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