The Nielsen Company B.V. · Haarlem The Netherlands
Company Description
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This link will open in a new window The Nielsen Company keeps tabs on what people are buying and what they are watching. The world's #1 market research firm, Nielsen monitors consumer habits in the retail and media arenas around the globe on behalf of its customers, which include leading retailers and makers of consumer packaged goods. Active in more than 100 countries, the company's major business segments include retail measurement services (ScanTrack), household consumer panels (Nielsen Homescan), and media measurement giant Nielsen Media Research . In addition, Nielsen publishes well-known trade magazines such as ADWEEK, Billboard, and The Hollywood Reporter through its Nielsen Business Media division. Investment group Valcon owns Nielsen. To read the full description, subscribe now.
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Key The Nielsen Company B.V. Financials
| Company Type | Private Headquarters |
| Fiscal Year-End | December |
| Annual Sales (mil.) | $0.0 |
| Employees | 39,366 |
The Nielsen Company B.V. Executives
43 executives listed for The Nielsen Company B.V.'s Haarlem, location.
| Title | Name & Bio | Contact |
| Chairman | James Kilts | Network |
| EVP and Vice Chairman | Susan Whiting | Network |
| CEO | David Calhoun | Network |
Competition
Competitive Landscape for The Nielsen Company B.V.
Demand is driven largely by the construction needs of companies and governments and the desire of industrial customers to improve the efficiency of operations. Profitability depends on the ability to accurately predict costs for a project. Small firms, which can effectively compete with larger ones by having expertise in a particular field, are often hired as consultants on larger projects if they have special expertise. Large firms are advantaged in designing and managing large projects. Average revenue per employee is about $200,000 for large firms, $115,000 for small ones. To read the full description, subscribe now.Top The Nielsen Company B.V. Competitors
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