The Longaberger Company · Newark, OH United States
Company Description
Phone: 740-322-5588
Fax: 740-322-5240
View The Longaberger Company Locations On A US Map
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This link will open in a new window A tisket, a tasket, a Longaberger basket. The Longaberger Company is the #1 maker of handmade baskets in the US, selling nearly 10 million a year. The baskets are sold through in-home shows conducted by Longaberger's about 45,000 independent sales associates. Baskets account for about half of sales, but the company also sells fabrics, pottery, and wrought-iron home accessories. Longaberger's home office is a seven-story rendition of a basket with two 75-ton handles on top. The company also owns a golf course, a hotel, and Longaberger Homestead (an events area with shops and restaurants). The family-owned firm is run by the daughters of the late Dave Longaberger, who founded the company in 1973. To read the full description, subscribe now.
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Key The Longaberger Company Financials
| Company Type | Private Headquarters |
| Fiscal Year-End | December |
| Employees | 7,055 |
The Longaberger Company Executives
8 executives listed for The Longaberger Company's Newark, OH location.
| Title | Name & Bio | Contact |
| Chair and CEO | Tami Longaberger | Network |
| President | Robin Crossman | Network |
| VP Operations | Kelly Walker | Network |
Competition
Competitive Landscape for The Longaberger Company
Demographics, consumer tastes, and personal income drive demand. The profitability of individual companies can vary: while QSRs rely on efficient operations and high volume sales, FSRs rely on high-margin items and effective marketing. Large companies have advantages in purchasing, finance, and marketing. Small companies can offer superior food or service. The industry is highly labor-intensive: annual revenue per worker is between $40,000 and $45,000. Restaurants compete with companies that serve meals or prepared foods, including grocery stores, warehouse clubs, delis, and convenience stores. In addition, restaurants compete with home cooking. To read the full description, subscribe now.Top The Longaberger Company Competitors
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