Company Description
Life certainly sounds good for brothers Bert and John Jacobs, who went from living in their van and subsisting on peanut butter and jelly sandwiches to running a $100-million-plus firm in just a few short years. The Life is good co-founders sold T-shirts to college students up and down the East Coast before creating the firm's stick-figure mascot, Jake. Life is good got its official start in 1994 and, today, the unconventional company sells casual apparel (T-shirts, lounge pants, boxers) and accessories, caps, backpacks, jewelry, pet gear, and home goods through a handful of company-owned stores, its website, and through some 4,000 specialty and sporting goods stores in the US, Canada, and 30 other countries.