The Gatorade Company · Chicago, IL United States
Company Description
View The Gatorade Company Locations On A US Map
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This link will open in a new window There's a reason why the product's name is Gatorade. The beverage was invented during the 1960s by University of Florida doctors in order to hydrate the university's football team (The Gators). Officially called Gatorade Thirst Quencher, the lemon-lime-flavored rehydrating drink has grown to become the leading sports drink in the US. Knowing that one product wouldn't keep it in business forever, the company has continued to create new beverages, including its vitamin-enhanced Propel Fitness Water; its Thirst Quencher series with names like Rain, Frost, and Fierce; and its Performance series, sold under the brand name Endurance.
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Key The Gatorade Company Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | December |
| Employees | 1,210 |
The Gatorade Company Executives
6 executives listed for The Gatorade Company's Chicago, IL location.
| Title | Name & Bio | Contact |
| President | Todd Magazine | Network |
| Chief Marketing Officer | Sarah Robb-O'Hagan | Network |
| SVP Sales | Carla Cooper | Network |
Competition
Competitive Landscape for The Gatorade Company
Demand for nonalcoholic beverages is driven by consumer tastes and demographics. The profitability of individual companies depends on effective marketing. Large companies have economies of scale in production and distribution Small companies can compete by producing new products, catering to local tastes, or selling at lower prices. The industry is capital-intensive: average annual revenue per production worker is about $1 million. To read the full description, subscribe now.Top The Gatorade Company Competitors
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