The Gatorade Company · Chicago, IL United States
Company Description
More Companies in: Chicago, Illinois
More Companies in These Related Industries: Soft Drink Mfg, Misc Food Wholesalers
View The Gatorade Company Locations On A US Map
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This link will open in a new window There's a reason why the product's name is Gatorade. The beverage was invented during the 1960s by University of Florida doctors in order to hydrate the university's football team (The Gators). Officially called Gatorade Thirst Quencher, the lemon-lime-flavored rehydrating drink has grown to become the leading sports drink in the US. Knowing that one product wouldn't keep it in business forever, the company has continued to create new beverages, including its vitamin-enhanced Propel Fitness Water; its Thirst Quencher series with names like Rain, Frost, and Fierce; and its Performance series, sold under the brand name Endurance.
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The Gatorade Company Reports
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Key The Gatorade Company Financials
| Company Type | Subsidiary Headquarters |
| Fiscal Year-End | December |
| Employees | 1,210 |
The Gatorade Company Executives
6 executives listed for The Gatorade Company's Chicago, IL location.
| Title | Name & Bio | Contact |
| President | Todd Magazine | |
| Chief Marketing Officer | Sarah Robb-O'Hagan | |
| SVP Sales | Carla Cooper |
Competition
Competitive Landscape for The Gatorade Company
Changes in consumer income drive demand for various types of dairy foods. The profitability of individual companies depends on efficient operations and marketing, as milk is a commodity product. There are few economies of scale in the manufacturing process, which is why small companies can effectively compete with the large ones in local markets. The industry is capital-intensive: average annual revenue per employee is about $550,000. To read the full description, subscribe now.Top The Gatorade Company Competitors
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