TNS North America · New York, NY United States
Company Description
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This link will open in a new window TNS North America (formerly NFO WorldGroup) is certainly in the loop when it comes to consumer behavior. A division of custom market research provider TNS , the company is one of the leading providers of panel-based market research in the US. It collects data on consumer behavior, brand performance, and campaign effectiveness by mail, telephone and online surveys of hundreds of thousands of households. It also collects data online from more than 1 million other homes. In addition to its core consumer research business, TNS NA conducts research for the information technology sector as well as the automotive business. The company's parent -- TNS, formerly Taylor Nelson Sofres -- was acquired by WPP in late 2008. To read the full description, subscribe now.
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Key TNS North America Financials
| Company Type | Business Segment Headquarters |
| Fiscal Year-End | December |
| Employees | 1,300 |
TNS North America Executives
17 executives listed for TNS North America's New York, NY location.
| Title | Name & Bio | Contact |
| CEO | David Kieselstein | Network |
| COO | Timothy Bowles | Network |
| EVP and CFO | Susan Pikitch | Network |
Competition
Competitive Landscape for TNS North America
Demand is driven primarily by the health of the US economy and corporate profits. The profitability of individual companies depends on managing costs and maintaining a steady flow of work. Large companies have advantages in providing a variety of research and ancillary services to large customers, and in achieving economies of scale in marketing and computerized operations. Small companies can compete successfully by specializing in a research methodology or in emerging niche knowledge areas. The industry is labor-intensive: annual revenue per employee is less than $100,000. To read the full description, subscribe now.Top TNS North America Competitors
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