Sweetwater Sound Inc.

Fort Wayne, IN United States

 

Company Description

Sweetwater Sound helps musicians and recording engineers make sweet music. The music technology retailer sells professional recording and live sound equipment, musical instruments (guitars, basses, keyboards, and drums), computers and software, and accessories through its website and catalogs. Manufacturers include Roland, Yamaha, and Kurzweil. The company was founded in 1979 by Chuck Surack as a four-track recording studio. The retail division grew out of Surack's need for a source for affordable, high-quality gear. Sweetwater Sound moved into its new corporate headquarters in Fort Wayne, Indiana in 2006. The following year, it acquired music retailer Lentine's Music from GE Capital for $4.5 million.