Sweetbay Supermarket

Tampa, FL United States

 

Company Description

Sweetbay Supermarket (formerly Kash n' Karry Food Stores) is hoping that business is sweeter under its new name. The regional grocery chain operates about 105 supermarkets along Florida's west coast and is struggling to increase its slim share of the grocery market in the Sunshine State. The firm is far behind market leader Publix, with its commanding 38% share. Sweetbay stores cater to Florida's large Hispanic population with expanded produce sections (featuring exotic produce) as well as more organic foods and nutraceuticals. Kash n' Karry became a subsidiary of Delhaize America, which is the US division of Brussels-based Delhaize Group, in 1996.