Sterling Planet, Inc. · Norcross, GA United States
Company Description
Phone: 678-325-3170
Fax: 678-325-3174
View Sterling Planet, Inc. Locations On A US Map
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This link will open in a new window The sterling contribution that Sterling Planet makes is to offer environmentally friendly electricity options to customers across the US. The company's Green America program gives consumers the opportunity to purchase renewable energy certificates (or green tags), which represent energy that Sterling Planet produces or buys from wind, solar, biomass, geothermal, and other renewable energy facilities. Customers across the country can sign up for the service; Sterling Planet also operates through partnerships with electric utilities across the US, such as New York-based utility Niagara Mohawk Power and Florida-based electric utility JEA . To read the full description, subscribe now.
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Key Sterling Planet, Inc. Financials
| Company Type | Private Single Location |
| Fiscal Year-End | December |
| Annual Sales (mil.) | $3.7 |
| Employees | 15 |
Sterling Planet, Inc. Executives
17 executives listed for Sterling Planet, Inc.'s Norcross, GA location.
| Title | Name & Bio | Contact |
| Chairman | Therrell Murphy | Network |
| President and CEO | Mel Jones | Network |
| EVP Operations | Ron Mitchell | Network |
Competition
Competitive Landscape for Sterling Planet, Inc.
Demand for electricity is driven by industrial and commercial activity and by population growth. The profitability of individual companies depends on the efficiency of their operations. Large companies have economies of scale in purchasing power; small companies can compete effectively by specializing in geographic regions. The industry is capital-intensive: average annual revenue per worker is about $2 million. The traditional electricity industry consisted of investor-owned utilities, municipal utilities, cooperatives, and government entities that owned the generation, transmission, and retail distribution facilities within a limited area and served all customers within that area as tightly regulated "natural monopolies." Though "natural monopolies" still exist, the electric energy industry in the US underwent a restructuring driven by changes in federal and state laws in the 1990s. In restructured, or deregulated, markets, generation, transmission, and distribution operations are carried out by separate companies, and the owners of local distribution lines make their lines available to competitors. The intended purpose of moving toward a less regulated electricity market was to decrease the cost of electricity by fostering competition among producers. One practical effect was the divestment of generation facilities by many investor-owned utilities. Despite the popularity of restructuring activities initially, as of mid-2009 only 14 states had deregulated their electricity industries. Several other states, including California, launched restructuring initiatives before suspending them, in part because of concerns that restructuring caused electricity rates to rise. Many local electricity distributors are still owned by utility holding companies that also own power generation facilities, wholesale transmission lines, and wholesale power trading companies. To read the full description, subscribe now.Top Sterling Planet, Inc. Competitors
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