Ssangyong Motor Company · Pyongtaek, Gyeonggi South Korea
Company Description
Phone: +82-31-610-1114
Fax: +82-31-610-3700
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This link will open in a new window This automaker may be small (South Korea's smallest behind both Hyundai and Kia ), but Ssangyong Motor still likes to get out and play with the big boys. The company manufactures mostly SUVs, with models that include the Actyon, Kyron, Rexton, Rodius/Stavic, and a luxury sedan called the Chairman. It has single sales offices in Angola, Colombia, Cyprus, Australia, Bosnia, Bangladesh, and Bahrain along with about two dozen sales locations in China. It also offers parts and repairs at its retail shops. China-based Shanghai Automotive Industry Corp. (SAIC) owns just over 50% of Ssangyong Motor, which in early 2009 filed for bankruptcy protection. To read the full description, subscribe now.
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Key Ssangyong Motor Company Financials
| Company Type | Public Headquarters |
| Fiscal Year-End | December |
| Annual Sales (mil.) | $3,119,335.0 |
| Employees | 7,226 |
Competition
Competitive Landscape for Ssangyong Motor Company
Demand is driven by employment and interest rates. The profitability of individual companies depends on manufacturing efficiency, product quality, and effective marketing. Large companies have economies of scale in purchasing and marketing; smaller companies can compete by focusing on specialized markets. The industry is capital-intensive: average annual revenue per employee is nearly $2 million. US-based automakers compete with numerous foreign rivals, including companies such as Toyota, Honda, and Nissan that have extensive auto assembly operations in the US. Through stateside manufacturing capacities and exports to the US, foreign carmakers collectively have about half of the US market. US auto manufacturers' financial positions have deteriorated dramatically in recent years. The "Detroit Three" (Chrysler, Ford, and GM) have suffered from import competition and high cost structures. High gas prices, few small car offerings, and near record-low consumer demand during the late 2000s recession drove Chrysler and GM into bankruptcy, where their debts were restructured. Chrysler and GM also received billions in loans from the US and Canadian governments. Ford, which has joined GM and Chrysler in various government incentive programs but has not received direct federal investment, avoided bankruptcy largely due to more than $20 billion in secured and unsecured loans it took out in 2006. To read the full description, subscribe now.Top Ssangyong Motor Company Competitors
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