Company Description
Sports Direct International (SDI) doesn't want anything getting between you and your next goooaaalll! The sporting goods retailer sells clothing, footwear, and athletic accessories from such names as Nike, adidas, Puma, and Umbro at more than 450 stores in the UK and half a dozen other European countries, as well as online. Its store banners include SPORTSDIRECT.com, Field & Trek, and Lillywhites. SDI also licenses and wholesales sports gear and apparel under the Everlast, Kangol, and Dunlop brands, among others. SDI specializes in replica sports jerseys, shoes, and pads, along with cricket equipment. Formed in 1982 as Mike Ashley Sports, the company is controlled by its namesake founder and deputy chairman.