Specialized Marketing Services, Inc. · Santa Ana, CA United States
Company Description
Phone: 949-553-0890
Fax: 949-553-0891
Toll Free: 800-998-8600
View Specialized Marketing Services, Inc. Locations On A US Map
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This link will open in a new window Specialized Marketing Services provides integrated direct response marketing services including customized needs analysis, program development, and marketing strategies. The firm maintains an in-house print production staff and lettershop, as well as database management and order processing departments to round out its full service direct marketing offerings. CEO Gloria Robbins left a position as director of sales and marketing with The Walt Disney Company in 1988 and founded Specialized Marketing Services. To read the full description, subscribe now.
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Key Specialized Marketing Services, Inc. Financials
| Company Type | Private Single Location |
| Fiscal Year-End | December |
| Annual Sales (mil.) | $5.3 |
| Employees | 45 |
Specialized Marketing Services, Inc. Executives
11 executives listed for Specialized Marketing Services, Inc.'s Santa Ana, CA location.
| Title | Name & Bio | Contact |
| Founder and CEO | Gloria Robbins | Network |
| President and COO | Michael Stannard | Network |
| EVP and CFO | John Snook | Network |
Competition
Competitive Landscape for Specialized Marketing Services, Inc.
Demand is driven by advertising and product needs of business customers. The profitability of individual companies is closely linked to effective sales operations. Large companies have scale advantages in buying materials like paper and ink, serving large customers with regional or national needs, and making efficient use of expensive presses. Small companies can compete effectively by offering better local service in a specific product category. Annual revenue per employee averages about $160,000. Digital technology has changed the competitive landscape of the commercial printing market. Prices for digital color pages are falling below offset printing prices and companies that fall behind in the shift to digital printing are at risk, especially in the pre-media portion of printing. To read the full description, subscribe now.Top Specialized Marketing Services, Inc. Competitors
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