Spanx, Inc. · Atlanta, GA United States
Company Description
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This link will open in a new window Spanx helps women draw the line on pantylines. The company makes footless and footed hosiery, tights, and body shapers to give its customers a slim and smooth look with any style shoe. Spanx also sells bras (Bra-llelujah!), slips (Hide & Sleek), panties (Power Panties), and lined apparel (Bod-a-Bing!). The firm's products are sold at such retailers as Nordstrom , Saks Fifth Avenue , Lord & Taylor , and Bloomingdale's . Discounter Target developed ASSETS (bodyshaping hosiery) with Spanx in 2006; they're also sold at www.loveassets.com. Company founder Sara Blakely is credited with inventing footless pantyhose. In 1998, she founded Spanx with $5,000 of her own savings and patented her footless body-shaping pantyhose. To read the full description, subscribe now.
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Key Spanx, Inc. Financials
| Company Type | Private Single Location |
| Fiscal Year-End | December |
| Annual Sales (mil.) | $1.7 |
| Employees | 15 |
Spanx, Inc. Executives
9 executives listed for Spanx, Inc.'s Atlanta, GA location.
| Title | Name & Bio | Contact |
| CEO | Laurie Goldman | Network |
| President | Sara Blakely | Network |
| CFO | Brad Bell | Network |
Competition
Competitive Landscape for Spanx, Inc.
Personal income and fashion trends drive demand for clothing. The profitability of individual companies depends heavily on effective merchandising and marketing. Large companies can offer wide selections of clothing and have advantages in purchasing, distribution, and marketing. Small stores can compete by offering unique merchandise, targeting a specific demographic, providing superior customer service, or serving a local market. The industry is labor-intensive: annual revenue per worker is about $130,000. Competition for the clothing store industry includes department stores, discount stores, and Internet and catalog retailers. To read the full description, subscribe now.Top Spanx, Inc. Competitors
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