Sierra Trading Post, Inc. · Cheyenne, WY United States
Company Description
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This link will open in a new window Sierra Trading Post is counting on you trading in your hard-earned cash for a pair of waterproof hiking boots or a brand new wetsuit. The company sells discounted men's and women's brand-name apparel, outdoor gear, footwear, and home decor through four retail locations in Idaho, Nevada, and Wyoming; about 10 catalog titles; and its Web site. It buys overstock and closeout items from about 1,000 manufacturers, including Columbia , The North Face , Timberland , ECCO , Dr. Martens , and Birkenstock , and sells them to consumers at 35%-70% off of the original retail price. Sierra Trading Post's print catalogs have an annual circulation of about 60 million. The company was founded in 1986 by Keith Richardson. To read the full description, subscribe now.
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Key Sierra Trading Post, Inc. Financials
| Company Type | Private Headquarters |
| Fiscal Year-End | December |
| Employees | 600 |
Sierra Trading Post, Inc. Executives
6 executives listed for Sierra Trading Post, Inc.'s Cheyenne, WY location.
| Title | Name & Bio | Contact |
| President and CEO | Keith Richardson | Network |
| Fulfillment Director | Robin Jahnke | Network |
| CFO | Gary Imig | Network |
Competition
Competitive Landscape for Sierra Trading Post, Inc.
Personal income and fashion trends drive demand for clothing. The profitability of individual companies depends heavily on effective merchandising and marketing. Large companies can offer wide selections of clothing and have advantages in purchasing, distribution, and marketing. Small stores can compete by offering unique merchandise, targeting a specific demographic, providing superior customer service, or serving a local market. The industry is labor-intensive: annual revenue per worker is about $130,000. Competition for the clothing store industry includes department stores, discount stores, and Internet and catalog retailers. To read the full description, subscribe now.Top Sierra Trading Post, Inc. Competitors
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