SicolaMartin · Austin, TX United States
Company Description
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This link will open in a new window This firm knows it takes a separate set of skills to attract the attention of businesses. SicolaMartin is an advertising agency that specializes in business-to-business marketing services. It provides creative ad development and campaign management services, as well as brand development and promotion work. Its clients are mostly high-tech companies like AMD , Hewlett-Packard , and Sybase . In addition to traditional advertising, SicolaMartin offers services for direct marketing campaigns and promotional efforts using interactive media. Partners Tom Sicola and Steve Martin started the firm in 1985. Young & Rubicam , a division of UK-based advertising services conglomerate WPP Group , acquired SicolaMartin in 2001.
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Key SicolaMartin Financials
| Company Type | Subsidiary Single Location |
| Fiscal Year-End | December |
| Employees | 55 |
SicolaMartin Executives
4 executives listed for SicolaMartin's Austin, TX location.
| Title | Name & Bio | Contact |
| CEO | Steve Martin | Network |
| President | Cherie Cox | Network |
| EVP Creative, Media, and Digital Resources | Diane McKinnon | Network |
Competition
Competitive Landscape for SicolaMartin
Demand for advertising and marketing services comes largely from businesses that sell consumer products, entertainment, financial services, technology, and telecommunications. The profitability of individual companies depends on creative skills and maintaining client relationships. Large companies benefit from being able to serve the varied needs of major customers. Small companies can compete by focusing on niche markets or by offering lower pricing. New competition for advertising and marketing business has come from database marketing companies, systems integrators, and telemarketers. To read the full description, subscribe now.Top SicolaMartin Competitors
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